Social Media

We have you covered when it comes to Social Media Marketing. 

Getting the best results from your Social Media Marketing is more of a science than just randomly flooding your feed with posts. The wrong frequency (or type of posts) can actually be detrimental to your business. 

Here is what we do for every business that we work with:

  1. Set Clear Objectives
  2. Select Appropriate Platforms
  3. Determine Frequency of Posting
  4. Identify Your Audience’s Active Times
  5. Engage with your audience
  6. Create an engaging content strategy
  7. Create more video content

The Blessing can also be the curse

The beauty of Social Media is that anyone can build a profile and add content to that profile. It is so easy, it gives business owners a false sense of security.
They contribute content to their profile and feel as though the word is getting out about their business. But in some cases, their presence may not be seen
(or appreciated) by their target demographic. 

Of course we would love to work with your business, but we are also fans of businesses succeeding, so we will offer some pointers for those that choose to go it alone.  

Here are some common mistakes that businesses make:

Too Much Brand Promotion: When you bombard your feed with your products and services, many followers will lose interest. In fact, there used to be an 80/20 rule for social media stating that 80% of posts should inform, educate and entertain, while only 20% should directly promote your business. 

Not Engaging with Followers: when you don’t respond to users’ comments, you give the impression your brand isn’t interested in being part of a community or that you don’t care about them.

Not Publishing Consistently: When you fail to publish regularly and consistently, you risk damaging that loyalty.

Posting content that does not spark engagement: The more people you reach on social media, the more potential your social media marketing campaign has. If you post boring content on your social profiles, then your followers will not engage with your content and they will not be likely to click. You may even lose followers.